FREQUENTLY ASKED
QUESTIONS ABOUT SIGNS
Why do I need a sign? Signs are always “on the job” for you, advertising 24 hours a day, 365 days a year. People often judge a business by how it looks on the sign. Business can be gained or lossdepending upon the quaility and effectiveness of a sign.

What’s most effective? It depends location, and other factors. The best sign for a business is one that will attract the most customers and project the desired image. It must be visible and easy to read for people who are driving and walking past a business. It will remind existing of your business and provide new customers with a valuable visual indicator about the products or services any business offers.

What should signage say? In as few words as possible and with pictures, clearly communicate what you are selling. A professional image will help attract customers. Keep in mind what the sign will look like from the street and sidewalk. Crowding a sign with too many words or lines of text makes it impossible to read from a distance. Make sure the sign can be easily understood day or night, walking or driving.

Is signage expensive? Signage is the least expensive, yet most effective, form of advertising for any business. Use of other media requires paying month after month. You also have no assurance that you’re reaching potential customers. An effective sign will most likely pay for itself many times over. Prices for signage varies depending upon the size, design, style, manufacturer, and mounting type.

Is my sign working? As with measuring a new sign’s effectiveness, evaluating your existing signage will require assessing readership. Sign companies often offer this service. You can also ask your customers what they remember about your sign from memory. You may discover that customers remember the graphic or image on the sign, but not the business name.



Any legal obligations? Be aware of several legal obligations that may affect signs, including, among other things, permits, copyrights, patents and trademarks, building and electrical codes, local zoning or sign codes, and perhaps other regulations. These will vary depending on many factors.

What�s the next step? Give us a call today to discuss your sign material-related questions and needs. We offer expert assistance in choosing the right products to help ensure all your sign-making endeavors are a success!
©2008 Industrial Plywood, Inc.